The categories one for past customers and one for users who were yet to purchase from us. This allowed us to target the audiences in different ways and with different messages as well as allowing us to split our budget as efficiently as possible. The implementation of this strategy led to a boost in conversion rate a drop in costpersale and a boost in Return On Ad Spend ROAS. Other audiences There are a few other types of audiences to take note of that you might want to target.


These could be cart abandoners those whove visited a certain number of pages or those who have Greece Mobile Number List spent a certain amount of time on your site these people are more likely to be engaged with your site and your products. . How to create an audience Make sure your Google Analytics account is linked to your Google AdWords account. Make sure Remarketing is on in the Data Collection setting in your Analytics account this is essential. section of the Property column on the Admin page of your Google Analytics account. Click on New Audience. Select the Analytics view that you want to take this audience from and the AdWords account where you want to use the audience.




You can then either create a new audience based on a number of characteristics or import an existing segment as an audience. Once the audience is created youll be able to see it in the Shared Library of your AdWords account. Creating the audiences is a straightforward process. You need to visit the Remarketing section within Admin in Google Analytics. You then link with the appropriate AdWords account. Next you can decide whether to use some available audiences or import some segments already active within your Analytics account or you can create a new audience. Creating a new audience is easy. You can build an audience based.